About us

The communication campaign “Make it iconic. Choose France” aims to make France more attractive globally.

Behind this slogan, “Make it iconic. Choose France”, several emblematic personalities and places incarnate, each in their own way, a bold history and spirit, and together, invite us to experience, dare and share the audacity that makes France.

These personalities represent various fields of excellence, in equal proportion: gastronomy, fashion, science, sport, entrepreneurship and art.

Initially incarnated by a dozen volunteer faces of the campaign, other personalities will join the movement and will also represent the slogan “Make it iconic. Choose France”.